1. Custom Frontend Design (UI /UX)
The importance of front-end web development is greater than ever. With the introduction of front-end technologies such as JQuery, AJAX, and responsive web design, front-end coding has become more important and complex than ever before. Even the most complex designs can be rendered with ease by our experienced team. At the Watchtower web design company London, we view design as an integral part of any digital project. It isn't just about creating visually appealing mock-ups or clickable prototypes. It is a time-consuming process of gathering information, determining stylistic preferences, and developing innovative solutions.
Our design professionals will identify key interfaces and create wireframes to define elements, positioning, and overall functional performance. Taking the aforementioned deliverables into consideration, our team will create multiple interface element concepts for you to choose from, and then we will revise accordingly. Once the concepts have been approved, our team will work to design and craft layouts for all key interfaces, present them for approval, and revise as needed. Our UI/UX team at the Watchtower London works with clients to deliver unique, bespoke website designs by focusing on their specific aesthetic preferences, specific project requirements, and understanding their brand guidelines.
2. Mobile Responsive Design
Responsive website design (RWD) is a user-friendly design that allows your site to dynamically resize or adapt to whatever device it is viewed on, regardless of screen size. In other words, you can easily view your site on both a small screen, such as a mobile and a large screen, such as a desktop. With this technique, panning and scrolling are greatly reduced. The design improves user experience, conversion rates, and exposure for your website.
Because social media is more active on mobile devices, including blogs and social media concepts in your marketing campaign will increase mobile traffic. Responsive design can help with SEO because; Google prefers mobile-friendly websites. When combined with other SEO factors, responsiveness can provide a significant boost in search engine results.
3. Landing Page Design
Landing pages tailored to specific offers are critical for providing a quality experience for visitors and driving conversions with a targeted message that matches each user's need. At the Watchtower London, we create awesome landing pages with off-the-chart conversion rates. We create tailored landing pages that are specific to the client's business and brand values.
We create awesome landing pages by keeping them short, sweet, and uncluttered. A landing page should provide all necessary information, but not so much that it overwhelms (and thus drives away) the visitor. We also provide high-quality content that instills trust. Taking careful note of all pathways and backlinks that enter and exit your page.
Our attention to detail ensures that relevant, high-quality images are included. Bright, eye-catching images make for a more appealing page and a better overall user experience. We ensure to match the corresponding ad text; great landing pages use the same keywords from the PPC ad text – the connection should be obvious, and the consistency reassures visitors that they're on the right track.
Because users are more likely to share your great offer with others after they've signed up, our landing page designs include social buttons. As a bonus, displaying your "likes" and "follows" can act as a word-of-mouth endorsement. Our landing page designs put their best foot forward to comfort and reassure visitors so that they can convert confidently. We can help you fuel growth by crafting your landing page designs at the Watchtower London.
