How AI Tools Can Transform Your Digital Marketing Approach?

Artificial intelligence is changing the digital marketing industry by majorly automating tasks that require human effort, time, and investment. However, with the availability of free AI tools, marketers no longer need to worry about needing excessive resources to handle their business. 

They can also connect with customers, retain them more engagingly, and obtain a competitive edge with the help of AI-powered technologies. You must read this post if you don’t know how AI can help you transform your digital marketing strategies.

In this article, we are going to discuss the different things digital marketers can do with the help of AI tools that would help them speed up their work, get more productive time, and boost their ROIs. 

How Can Digital Marketers Use AI Tools to Their Advantage?

AI tools can be used for multiple tasks. From creating creative ideas to generating high-quality content, there are different uses of AI resources, and some of the popular ones have been discussed in this section. So, let us dig into the details right away!

1. Automate Repetitive Tasks

Automating tedious administrative work is one of the biggest advantages of using AI solutions. 

In the past, sending emails, sharing content on social media, conducting research, gathering ideas, and other similar tasks took up a significant amount of a marketer's productive time. 

This is no longer the case, as these tasks can be automated using AI-powered robotic process automation technologies and software programs such as Zapier. 

Using an RPA tool, one can easily integrate various platforms and applications to automate workflow and optimize campaigns.

2. Conduct Audience Research 

Finding the right target audience is a daunting task for a marketer. This important task can be automated with the help of AI-powered tools. 

You can get access to data related to your potential target audience and identify segments that are more relevant to your niche with AI. You can even find the right age bracket, location, profession, and your audience's interests with AI. 

By targeting the right audiences, you would not have to worry about wasting your resources on those who have no interest in your business.

AI tools would also suggest the most useful keywords and phrases that would help you target the right audiences. 

3. Improve Customer Service

Customer service is a very time-consuming and effort-consuming task. As a digital marketer, you would always have a lot on your plate and certainly not have the time to stand by your clients or potential customers all day. 

This is where AI can be helpful. You can find AI-powered chatbots that easily integrate with your existing communication channels. By using digital chatbots, you can provide 24/7 customer service without worrying about putting in manual effort.

AI chatbots can easily answer customers' relevant queries, give them product recommendations, and provide important information about the business. This saves a lot of time for marketers, who usually sit all day to answer simple questions. 

4. Create Text from Scratch 

By using AI text generative tools like Open AI’s ChatGPT3, marketers can also create their first drafts within seconds. The content generator tool can help marketers create social media posts, draft compelling emails, write product descriptions, and even get complete articles for their blogs. 

Manual content creation is never easy, especially if you have little experience with it. Also, hiring a professional writer can cost you a lot of money, so the best solution to this problem is using text-generative tools. 

When creating content for whatever channel with AI, it is best that you check it for quality issues and whether the information presented in the text is accurate or not. 

5. Rephrase Plagiarized Text 

Plagiarism is a common issue that most content marketers can face today. Plagiarism in emails, blog articles, newsletters and even social media posts can damage your credibility as a marketer and your brand's reputation.

Checking and ensuring originality in text manually is nearly impossible, so we suggest you use AI-powered rewriting tools. The AI rephraser would use natural language processing and machine learning models to rewrite your existing text in different words.

With the online sentence rephraser, marketers can ensure originality and get more digestible, clear, concise, and quality text. The tool is capable of revamping complex content in the simplest possible way. 

By rephrasing your marketing content with a reliable AI tool like the rephraser.co, you can easily increase reader engagement and retention. 

6. Analyze Performance of Campaigns

Manual analysis is difficult, especially if you manage your campaign on different channels, such as your site, social media, or emails. But with the help of AI analysis tools, you can easily get data that would inform you how each channel contributes.

You can find weak links and whether your strategies are working. You can customize your approach according to the data presented by the AI tools. By changing strategies and adapting to customer demands, you can easily make your marketing campaigns more successful.

Using easy-to-use tools such as Akkio, marketers can monitor performance, predict future trends, sales, and revenue, and set task priorities. 

7. Generate Relevant Visuals 

You would be surprised to know you can also generate visual content with AI. Your marketing campaign and content are incomplete without visual elements, as these can grab and engage your audience's attention.

Creating visuals manually requires expert design skills or the resources to hire a professional designer. But by using AI art generator tools like Canvas, you no longer have to stress about this problem. 

You can create as many visuals as you want with the help of the free AI art generator; the best part is you would not have to worry about getting accused of visual plagiarism or copyright infringement. 

8. Optimize SEO Efforts 

Search engine optimization is one of the major aspects of modern-day digital marketing. Good at other marketing channels doesn’t mean you would be an expert in optimizing your site or store according to Google's guidelines. 

Moreover, SEO is an ongoing task requiring constant time and involvement. Using AI-powered SEO tools, you can easily optimize your site in less time and get quicker results.

Today, you can access AI backlink generators, content optimizers, headline generators, plagiarism checkers, paraphrasers, keyword researchers, and many other tools that can help you streamline your seo efforts and get top serps.

Conclusion 

AI is changing the digital marketing world. As a marketer, if you stick to the traditional ways of connecting with and retaining customers, you will lose the competition. 

To stay at the top, you must collaborate with modern technologies and incorporate AI into your marketing strategies. There are hundreds of AI tools available in Google's search results. These tools can help you automate different marketing-related tasks discussed in this article.

From automating admin-related tasks to generating unique content from scratch, you can enjoy many advantages with AI tools. If you want to make your marketing campaigns successful, outsmart your competitors, improve efficiency, get better ROI, and improve customer experience, use AI tools today!